Small and Medium-Sized Accommodation Businesses’ Reaction Toward Government-Initiated Support Programmes Plannning Malaysia, 23(5), 97-111. https://www.planningmalaysia.org/index.php/pmj/article/view/1839
Content Analysis of Facebook Food Community Meaning in a Time of Crisis. South Asian Journal of Tourism and Hospitality, 1(1), 158-176. https://www.sab.ac.lk/mgmt/sajth/assets/SAJTH8.pdf
Internet of Things: The Acceptance and Its Impact on Well-being Among Millennials. International Journal of Services Technology and Management, 27(4-6), 265-279. https://www.inderscienceonline.com/doi/abs/10.1504/IJSTM.2021.118171
Changing Awareness About Health Behavior: A Study Among Young Instagram Users. Journal of Behavioral Science, 15(1), 19–33. https://share.google/8e9goBFOx1ABJo74A
Regenerative Tourism: Beyond Sustainability. UTAR Press. (URL forthcoming)
Kopi Kampung: Nostalgia, Cultural Heritage, and Regenerative Tourism in Malaysia. Regenerative Tourism: Beyond Sustainability. UTAR Press. (URL forthcoming)
Put Cheese on it = Viral Foods! Cheese Experiences Across Cultures. (199-200). University of Girona. https://dugi-doc.udg.edu/handle/10256/27314
The Impact of Tourism on Culinary Adaptations in Nusa Lembongan’s Restaurants. Small Island Planning: Island of Happiness. (169-182). ITB Press. https://www.itbpress.id/product/small-island-planning-island-of-happiness/
Instagram Influencers in Social Media-Induced Tourism: Rethinking Tourist Trust Towards Tourism Destination. In I. Management Association (Ed.), Research Anthology on Social Media Advertising and Building Consumer Relationships (pp. 1437-1446). IGI Global. https://doi.org/10.4018/978-1-6684-6287-4.ch077
The Affective Economy and Online Fan Communities: A Case Study of Johnny & Associates. In N. Suki, & N. Suki (Eds.), Leveraging Consumer Behavior and Psychology in the Digital Economy (pp. 91-105). IGI Global.
https://doi.org/10.4018/978-1-7998-3042-9.ch006
Johnny’s Idol Persona Constructions and Female Fandom Consumption. In Raphael, J., Lam, C., & Weber, M. (Eds.), Disassembling the Celebrity Figure: Credibility and the Incredible (pp. 11-30). Brill. https://brill.com/edcollbook/title/35653
Cabaran Kedai Kopi Kecil dalam Konteks Pemasaran Digital. Info Usahawan. https://www.researchgate.net/publication/397752291_Cabaran_Kedai_Kopi_Kecil_dalam_Konteks_Pemasaran_Digital
Spa Mewah Mesra Muslimah: Keperluan atau Pembaziran? Sujood.
https://sujood.net/spa-mewah-mesra-muslimah-keperluan-atau-pembaziran/Kempen "Love Your Journey" Hagley West: Membina Komuniti Jenama Melalui Pengembaraan. Info Usahawan. https://ir.uitm.edu.my/id/eprint/122226/1/122226.pdf
Healing Travel Epitome of Nature (EON). https://ir.uitm.edu.my/id/eprint/87439/1/87439.pdf
The Ultimate 12–hour Guide for the Train to Dabong. Tourism in Paradise (TiP). https://www.sab.ac.lk/mgmt/sites/default/files/TiP/TiP%20Vol_05_2022.pdf
Kuasa Viral Penyelamat Industri Pelancongan Info Usahawan. https://ir.uitm.edu.my/id/eprint/121587/1/121587.pdf
Start–up Pelancongan Pintar Sebagai Laluan Kerjaya Graduan Pelancongan. Info Usahawan. https://ir.uitm.edu.my/id/eprint/121288/1/121288.pdf
Coffee and COVID. Info Usahawan. https://ir.uitm.edu.my/id/eprint/121001/1/121001.pdf
Kunci Kesetiaaan Pelanggan Melalui Penstriman Langsung. Info Usahawan. http://myscholar.umk.edu.my/bitstream/123456789/2090/1/Mansor2021%20infousahawan.pdf
Usahawan Berpengetahuan (K-entrepreneur) dalam Ekonomi Gig. Info Usahawan. https://ir.uitm.edu.my/id/eprint/120635/1/120635.pdf
THP FBF academics showcase Malaysia’s fruit tourism at CAECW 2025_UTAR News. https://news.utar.edu.my/news/2025/Aug/29/10/10.html
FBF academics win Best Paper Awards UTAR News. https://news.utar.edu.my/awards/2025/Jan/21/02/02.html
UTAR lecturer: Promoting green leaf rice Sin Chew East Coast. https://eastcoast.sinchew.com.my/news/20250413/eastcoast/6447646
THP FBF revitalises heritage through a workshop on sustainable cultural tourism UTAR News. https://news.utar.edu.my/news/2025/May/08/04/04.html