Research & Publications

Research Interests

Digital Leisure (e.g. Mansor and Awang, 2021; Razak and Mansor, 2021)

Online Methodologies

Mobile Methodologies

Parasocial (e.g. Mansor et al., 2020; Mansor, 2018

Emotions (e.g. Mansor et al., 2020; Mansor and Awang, 2021)

Mediated Behavioural Change (e.g. Razak et al., 2020)

Publications

Chapters in books

  • Impact of new media in tourism

  • Leveraging consumer behavior and psychology in the digital economy

  • Credibility and the incredible

Impact of new media in tourism

IRazak, R. A. & Mansor, N. A. (2021). Instagram influencers in social media-induced tourism: Rethinking tourist trust towards tourism destination. In Dinis, M. G., Bonixe, L., Lamy, S., & Breda, Z. (Eds.), Impact of new media in tourism. IGI Global.

Leveraging consumer behavior and psychology in the digital economy

Mansor, N. A., Razak, R. A., Mohamad, Z. Z., Din, N., & Razak, A. A. (2020). The affective economy and online fan communities: A case study of Johnny & Associates. In Suki, N. M. & Suki, N. M. (Eds.), Leveraging consumer behavior and psychology in the digital economy (pp. 91-105). IGI Global.

Disassembling the celebrity figure: Credibility and the incredible

Mansor, A. (2018) Johnny’s idol persona constructions and female fandom consumption. In Raphael, J., Lam, C., & Weber, M. (Eds.). (n.d.), Disassembling the celebrity figure: Credibility and the incredible (pp. 13-30). Brill | Rodopi.

    This chapter is part of course readings for Florida International University’s new course in Asian Studies Program (ASN 3XXX K-Pop and J-Pop Culture, starts in Spring 2021): https://asian.fiu.edu/about/gsipacc/asn3xxx-k-pop-and-j-pop-culture-new-course-proposal.pdf

Articles

1. The Journal of Behavioral Science
2. South Asian Journal of Tourism and Hospitality
3. International Journal of Services Technology and Management
4. Info Usahawan

The Journal of Behavioral Science

Razak, A. A., Mansor, N. A., Razak, R. A., Nawi, N. M. M., Yusoff, A. M., & Din, N. (2020). Changing awareness about health behavior: A study among young Instagram users. The Journal of Behavioral Science, 15(1), 19-33.

South Asian Journal of Tourism and Hospitality

Mansor, N. A. & Awang, K. W. (2021). Content analysis of Facebook food community meaning in a time of crisis. South Asian Journal of Tourism and Hospitality, 1(1).

International Journal of Services Technology and Management

Mohamad, Z. Z., Musa, S. U. M., Razak, R. A., Ghanapathy, T., & Mansor, N. A. (2021, forthcoming). Internet of Things: The acceptance and its impact on well-beings among millennial. International Journal of Services Technology and Management.